Re-Price Now

How to Increase Profits by 18% in 30 days with Repricing - Guaranteed.

Friendly reminder :-) pricing is your biggest short-term profit lever. I see two typical situations that many SKUs are caught into:

Type 1
The product is priced in a price region, where the customer dont care about pricing that much. If 24.99 or 29.99 feels often to be the same.

When optimizing the price, we see for SKUs with tight margins HUGE profit increase just like in the graph.

Type 2
The product is overpriced in a sense that reducing the price by a bit will boost sales. Sometimes products sit in the valley of a demand cliff. Getting it up the cliff can make all the difference. Like changing a 24.99 price to 19.99.

Here is that catch that can’t be stretch enough:

This optimization requires you to measure the price demand curve - reliably.
𝗡𝗼 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - 𝗻𝗼 𝗽𝗿𝗼𝗳𝗶𝘁 𝘂𝗽𝗹𝗶𝗳𝘁

How to do it?

Price modeling? Mostly sales data is just available for large FMCG brands. Too expensive for small FMCG brands. Also just optimizes price ranges that had been in the market.

Van-Westendorp? Gives a price range. But NOT usable to optimize prices. I just warning to follow the advice that you find on LinkedIn on this.

Garbor Granger? Explicit research that is strongly biased by customers rational thinking that does not correspond with buying behavior.

Conjoint? Faces some challenges too. Not reliable for a small number of features setting. Choice setting is synthetic. And it’s costly.

Implicit Price Intelligence? Research shows it outperforms all the above. It’s a practical approach that may even safe budgets against Conjoint.

𝗟𝗲𝘁 𝗺𝗲 𝗮𝘀𝗸 𝘆𝗼𝘂 𝘁𝗵𝗶𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Imagine you could increase your bottom line by 20 to 100 percent, would this justify investing in research?

Profit. Guaranteed.

“Arent you 𝗮𝗻𝘅𝗶𝗼𝘂𝘀 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗵𝗶𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲” did my wife asked me when we launch http://profit.supra.tools at which we guarantee >250k profits modeled in 30days.

I said: NO.

She didn’t ask because she feared we cannot hold our guarantee.
Because she cannot imagine that brands would NOT want to do it right now. (And at Supra we cannot serve everyone as of today.)

The past however tough me that the world is different.
Most people think, when they see something extraordinary:

“That is too good to be true”

And I get it.
It’s a great suspicion that evolved probability in millions of years of evolution that served survival.

When there is time to think, however, it can be wise to complement this suspicion with judgement.

Look into the details and build your own opinion.

Have a look at this website.
What’s your judgement?

Trust your judgement

This is how you 10x Impact