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Hi Frank, after I listen to your podcast about price threshold and it should be used for important thresholds, the reason? Confused minds don’t buy. In relation to this I am currently trying to figure out in a small sentence to describe an “all you can eat sushi steak and seafood restaurant with menu made to order and all with one low price” it is not a buffet but a restaurant that offers service. What would you recommend? Thank you!
If the value if the product is clear to the user (commodity) then threshold prices like 9.9 USD make since. But for new concepts or unknow brands this communicates "lack of quality". 10 USD would be recommended.
there are more psycho effects to be considerd. The $ sign is always an alarm signal to the brain. Never use it for pricing.
See high class restaurants just put a number for the price.
Hi Frank what do you prioritize for advertising the newly opened food service with the new concept of food service in terms of aiming brand success before launching its new product?
Hi Frank, after I listen to your podcast about price threshold and it should be used for important thresholds, the reason? Confused minds don’t buy. In relation to this I am currently trying to figure out in a small sentence to describe an “all you can eat sushi steak and seafood restaurant with menu made to order and all with one low price” it is not a buffet but a restaurant that offers service. What would you recommend? Thank you!
If the value if the product is clear to the user (commodity) then threshold prices like 9.9 USD make since. But for new concepts or unknow brands this communicates "lack of quality". 10 USD would be recommended.
there are more psycho effects to be considerd. The $ sign is always an alarm signal to the brain. Never use it for pricing.
See high class restaurants just put a number for the price.
steak 28
sushi 16
it feels more reasonable.
But at the end you know for sure if you test it :-)
I’d like to hear more about this psycho effect from the commodity perspective in relation with the unknown brand
Hi Frank what do you prioritize for advertising the newly opened food service with the new concept of food service in terms of aiming brand success before launching its new product?
Yes, building brand has higher ROI than short-termin activation campaigns. Still if you in need of shortterm sales, then activation could make sense.