Growth in AI-driven marketing doesn’t come from automation alone—it comes from better, deeper insights. This article breaks down three key success rules for using AI to drive marketing growth: start with human-first knowledge, use causal AI to uncover the "why" behind customer behavior, and turn insights into tangible, experienceable outputs. Drawing from 30 years of experience in AI, marketing, and causal analysis, Frank Buckler shares a practical framework for transforming how decisions are made. True growth comes from using AI not just to do things faster, but to learn faster and decide better.
Here you can find the handout to this chapter, including a manual on how to create your own digital twin:
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