Download the workbook here!
One of my first jobs after completing my PhD was at the world’s leading pricing consultancy. No matter how far I’ve wandered since, I always seem to find my way back to pricing.
You might know the many textbooks on pricing—packed with models, techniques, and categories. But let’s be honest: complexity can paralyze.
A confused mind doesn’t act. That’s why I simplify. Simplicity comes when you fix the right variables. That’s the idea behind the F*C K framework—a five-step method to pricing that’s clear, fast, and effective.
Download the workbook here!
