Pioneers like Unilever started using MMM it in 1919. Yes, that was over a hundred years ago. Surprisingly, the core principle of the methods has not changed. The AI age has now brought an answer: Causal AI Deep Learning models.
Dump your Marketing Mix Modeling today!
Dump your Marketing Mix Modeling today!
Dump your Marketing Mix Modeling today!
Pioneers like Unilever started using MMM it in 1919. Yes, that was over a hundred years ago. Surprisingly, the core principle of the methods has not changed. The AI age has now brought an answer: Causal AI Deep Learning models.