Curious about the rise of synthetic respondents and digital twins in market research? In this episode I deep into how AI-powered tools are reshaping the industry, offering both potential and pitfalls in understanding consumer behavior.
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Synthetic respondents & digital twins
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Curious about the rise of synthetic respondents and digital twins in market research? In this episode I deep into how AI-powered tools are reshaping the industry, offering both potential and pitfalls in understanding consumer behavior.