Archive - 10x Insights

February 2025

January 2025

Five Laws of Modeling 99% of Marketers Violate

If you want ROI, stop "statistical modeling" (or driver analysis) and start causal AI. Even if your modeling partner has a Ph.D. and eloquently assures…

Jan 23 •

Five Laws of Modeling 99% of Marketers Violate (Podcast)

If you want ROI, stop "statistical modeling" (or driver analysis) and start causal AI. Even if your modeling partner has a Ph.D. and eloquently assures…

Jan 23 •

14:56

The Unwanted Child: Marketing Campaign Evaluation

Did the last campaign work? Why has no one solved this puzzle? Some say it is an "unwanted child"... I love to share a story where I not only learned…

Jan 17 •

The Unwanted Child: Marketing Campaign Evaluation (Podcast)

Did the last campaign work? Why has no one solved this puzzle? Some say it is an "unwanted child"... I love to share a story...

Jan 17 •

8:27

For 10x sales per STORE, think causal, not casual

Performance KPIs can be quite confusing. But why is that? And how do you set the right targets for each store?

Jan 9 •

For 10x sales per STORE, think causal, not casual (Podcast)

Performance KPIs can be quite confusing. But why is that? And how do you set the right targets for each store?

Jan 9 •

8:34

November 2024

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