How Creative Agencies Survive (and Thrive) in the AI Era (Podcast)

That was a strange Monday. While for years Creative Agencies seemed to avoid us at SUPRA like the devil avoids white water, I saw two inquiries from agencies in my mailbox. A few days later another one. No obvious trace was found. Instead, when meeting them they reported to follow me already for a while. In those conversations I learned a lot about their challenges and together we realize – AI is a turning point for Creative Agencies, and it takes a different strategy to survive. Let me break it down.