This post challenges the obsession with p-values and statistical significance in research, revealing how they can lead to misleading conclusions. Instead, it introduces a powerful "evidence score" framework that helps businesses make smarter decisions by focusing on what truly matters—relevance, causality, and impact.
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Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.
Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.Listen on
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