Market Research is Dirty. Avoid it or Fix it? (Podcast)

Market research has a bad reputation. And for good reason. It produces data that is like dirt in a gold mine. If you just take it as it is, you are often f... ahem, misguided. Here is how market research can give you unique insights that you cannot find anywhere else. I also discuss ways to separate the wheat from the chaff, the dirt from the gold.