Few corporate turnarounds are as staggering as that of T-Mobile USA. The company quadrupled its subscribers and revenue, transforming its parent company, Deutsche Telekom, from the world’s seventh-largest telecom provider to the number one. At SUPRA, we partnered with T-Mobile during its early growth phase, providing insights that helped solidify its trajectory. While T-Mobile had already crafted its winning strategy, the fact that they sought our expertise reveals a crucial truth: even the best strategies need validation and fine-tuning.
This isn’t just a case study—it’s a blueprint for industry-wide reinvention.
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