Pushing the Boundaries of Conjoint (Podcast)

Traditional conjoint analysis, while once a gold standard in product and price optimization, falls short when faced with complex, feature-rich products. By leveraging Implicit Intelligence, which combines the power of Implicit Association Testing (IAT) with Causal AI, we can overcome these limitations, capturing the subconscious reactions of consumers to deliver deeper, more accurate insights that drive better decisions and more successful product launches.