10x Insights
10x Insights Podcast
Synthetic respondents & digital twins (Podcast)
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Synthetic respondents & digital twins (Podcast)

Snake oil or useful? Bubble or Banger?

Curious about the rise of synthetic respondents and digital twins in market research? In this episode I deep into how AI-powered tools are reshaping the industry, offering both potential and pitfalls in understanding consumer behavior—tune in to explore what works, what doesn’t, and why causality might be the missing link!

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10x Insights
10x Insights Podcast
Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.