Branding is key to most businesses, so many measure brand progress. It's common sense, I believed. But something changed my mind last week. I learned that most - if not all - brands are missing one of two major brand opportunities. I realized that all the brands I know are either "consideration lovers" or "blind performers”. Both have a big blind spot to fix.

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Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.
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