You Decide: Staying a Drug Dealer or Become a Caring Brother

Marketing's job is to create, promote, and market an offering that customers want. They want things that solve some kind of problem in the broadest sense. The customer has the free will to choose. Some argue that it is a problem that their free will is to live on junk food, waste time on Netflix, and treat health symptoms rather than the root cause of illness. Sure, it's not up to us as marketers to judge people's free will. But is it up to us to decide whether we should remain a "drug dealer" or become a caring brother to our customers? What does this then mean for marketing and success?